Unilever
Dr. Peet represented Unilever on intellectual property matters related to the company’s acquisition of Ben & Jerry’s for $326 million and SlimFast for $2.3 billion. The acquisitions, announced on the same day, generated a lot of press. For example, the first paragraph in an article in Food Ingredient Online 3
entitled “Unilever Covers the Bases with Slim-Fast and Ben & Jerry’s Acquisitions” reported “Ok, what’s it going to be? A dish of Ben & Jerry’s Chunky Monkey premium ice cream as I settle into my comfy sofa to watch some after-dinner TV? Or do I skip dinner, toss back an Ultra Slim-Fast French Vanilla shake, throw on my sweats and get down to the gym for that master aerobics class? Hmmm…tough choice. But either way, Unilever wins.”